Insights & guides
The Design Dragon blog
Straight-talking advice on web design, branding, SEO and getting found online — written for small businesses in Essex and across the UK.
What makes a good logo?
The five things that make a logo actually work — simple, memorable, timeless, versatile and appropriate — plus the practical bits nobody mentions.
Read the guideWhy isn't my website showing up on Google?
Live website but nowhere on Google? The real reasons small businesses stay invisible in search, and how to fix each one.
Read the guideE-commerce on a budget for small shops
How Essex small shops can launch a proper online store on a budget — platforms, real costs, and where to spend for sales.
Read the guideHow to choose a web designer for your small business
A practical guide to choosing a web designer for your small business: the questions to ask, the red flags to spot, and what to check before you pay.
Read the guideHow much does a website cost in the UK?
A straight-talking guide to UK website pricing in 2026 — what drives the cost, typical price ranges, and how to avoid paying for the wrong thing.
Read the guideHow to get your business onto Google's first page
The realistic playbook for ranking a small business on Google — local SEO, on-page basics, reviews and content — without the myths or magic bullets.
Read the guide.co.uk, .com or .uk — which domain should you choose?
A quick, practical guide to picking the right domain ending for a UK business — what each one signals, and how to protect your brand.
Read the guideReady to put this into practice?
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